Product packaging formed nearly 30-40% of actual product that comsumer purchased from the store. In the modern city, every day million of single use product packaging being discarded and ended in the land fill. Discard a product packaging not only waste a lot nature resources, money (because we pay for the packaging too) and not to mentioned how much of carbon footprint created when creating those packaging.
Oscar Diaz a London based designer created a toys vehicles called Tube Toys, a toys that assembled from their own packaging. The Tube Toys are a series of vehicles to assemble were the packaging is also a part of the product, reducing considerably the amount of material discarded after buying it, and the extra cost that traditional packaging involves. All the parts needed to build each vehicle are contained on a standard cardboard tube, which doubles as the packaging. The tubes have slots and holes to place the wheel axes and other components. A single stripe of paper displaying all the information necessaries for the shop (brand, product name/description and barcode) is the only bit that will be discarded after purchase.